Decisions shape your business success, but their impact depends on how well your organizational culture aligns with your actions. Misalignment can derail even the best decisions. Achieving alignment requires a clear framework that reflects your organization's purpose and growth goals, helping leaders and teams align behaviors with values. To sustain growth and health, key cultural mechanisms—ranging from visible elements like values and leadership to less visible ones like mental models—must be in place. Shaping culture should be a leader's top priority, requiring intentional effort and team collaboration.